About Us

The Rex Gorell Family Group is one of Geelong's most established family-owned automotive groups, with a continuous presence in the Geelong region since 1854, making us one of the longest-serving family businesses in Greater Geelong. Chairman Rex Gorell has always had a deep passion for Geelong, its people, its community, and its culture, and that love for the city is reflected in everything we do, including our ongoing support for local charities and community initiatives.

What began with the opening of Rex Gorell Ford in Geelong in 1980 has grown into a group proudly representing 19 of the world most prestigious and popular automotive brands across the Geelong region, with Rex's three sons Paul, Brett and Jason each playing an integral role in day-to-day operations, and with the third generation of the Gorell family now also active in the business, our family commitment to Geelong shows no signs of slowing down. With a strong and growing range of hybrid and electric vehicles, we are proud to help Geelong drivers make the move to cleaner, smarter motoring.

With over 350 dedicated local staff and more than 8,000 vehicles delivered to customers across Victoria each year, we are trusted by generations of Geelong families to deliver quality service, professionalism, and an experience that exceeds expectations. Conveniently located just one hour from Melbourne, we proudly serve customers from across the Melbourne metropolitan area and greater Victoria. Beyond new vehicles, we offer an extensive range of demo and used vehicles to suit every budget, flexible finance options to make your purchase straightforward, and fleet solutions for businesses of all sizes. Our dedicated service and parts teams are here to keep you on the road long after your purchase.